The newspapers and TV are full of the revelation that the BBC have broken the viewers trust by having false winners in competitions, including fundraising events.
A real reminder to all of us that trust with staff and service users is not something that can be abused, neglected or even deliberately jettisoned for the sake of better figures/results/convenience. With the increasing financial and competitive pressures it is not easy for anyone, including the BBC, to always maintain the correct focus, but we must. There is simply no alternative.
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